With the advent of the new Ford Focus, the UK’s first fully electric vehicle, the price is set to rise further.
The new Focus is priced at £30,000 ($48,800) and comes with a range of three- and four-door models, but buyers are also able to choose from a range-topping SUV and hatchback.
It has a 2.0-litre turbocharged V6 engine with a peak torque of 527Nm, which produces a combined total of 4,958lb ft.
This is enough to make the Focus one of the quickest and most fuel-efficient vehicles in the world.
Ford Focus has been outfitted with a 7.0L V8 engine.
However, the company’s chief executive, Frank De Luca, has warned that the Focus will not be cheap, even for a luxury car.
“If you compare it to a new BMW i3, it will be £31,000, which is a lot cheaper, but if you compare that to a Focus, it’s not so good,” he told the BBC.
“It’s very, very expensive.”
De Luca said the car was being built at a factory in France and would be priced at around £30 million ($48 million) when it hits the UK market in the coming months.
The car will not only make the UK more fuel- efficient, but it will also give Ford an opportunity to raise its global ambitions, he said.
“It’s a really big deal for us, for us to go global and take our car business to the next level,” he said, adding that Ford was planning to introduce electric versions of the Focus in the future.
“We will do that in the next year or two.”
He also confirmed that Ford had plans to build electric versions to be available in the UK by the end of 2019.
“That will happen, but there will be a delay,” he added.
“The battery is already built in France, so it will come out in the factory.”